{"id":12774,"date":"2025-12-05T07:52:40","date_gmt":"2025-12-05T07:52:40","guid":{"rendered":"https:\/\/wpm.si\/?p=12774"},"modified":"2025-12-05T13:30:18","modified_gmt":"2025-12-05T13:30:18","slug":"wpm-group-sporto-2025-boost-for-sports-tech","status":"publish","type":"post","link":"https:\/\/wpm.si\/en\/business-development\/wpm-group-sporto-2025-boost-for-sports-tech\/","title":{"rendered":"WPM Group at SPORTO 2025: A Boost for Our Sports Tech Vision"},"content":{"rendered":"<p>From <strong>1\u20132 December 2025<\/strong>, the full WPM team, together with our projects <strong>Planet nogomet<\/strong> and <strong>Ticklio<\/strong>, attended <strong>SPORTO 2025<\/strong> in Portoro\u017e. The event gave us a opportunity to learn, connect and sharpen our shared vision for innovation across sports media, technology and digital services.<\/p>\n<h2>Why SPORTO Mattered to Us<\/h2>\n<p>The <a href=\"https:\/\/sporto.si\/en\/\" target=\"_blank\" rel=\"noopener\">SPORTO Conference<\/a> is one of Europe\u2019s most relevant gatherings for <strong>sports marketing, sponsorship and digital transformation<\/strong>. This year\u2019s mix of brands, clubs, agencies, media and tech companies offered a strong pulse check on where the sports industry is moving.<\/p>\n<p>Key topics stood out clearly: the rise of <em>women\u2019s sports<\/em>, the growing importance of <em>fan-led storytelling<\/em> and the role of <em>data, platforms and digital engagement<\/em> in shaping the fan experience of the future.<\/p>\n<h3>Sessions That Inspired Us<\/h3>\n<p>Zarah Al-Kudcy of the <a href=\"https:\/\/wslfans.com\/\" target=\"_blank\" rel=\"noopener\">Women\u2019s Super League<\/a> and Sophie M. Morris from the <a href=\"https:\/\/sponsorship.org\/\" target=\"_blank\" rel=\"noopener\">European Sponsorship Association<\/a> highlighted the commercial momentum of women\u2019s football and the impact of authentic narratives. Emil Tedeschi of <a href=\"https:\/\/cedevita.olimpija.com\/\" target=\"_blank\" rel=\"noopener\">Cedevita Olimpija<\/a> spoke about leadership and sustainable club development. Sha Rasti of <a href=\"https:\/\/www.omd.com\/\" target=\"_blank\" rel=\"noopener\">OMD EMEA<\/a> explained how creativity and data merge to shape new fan expectations.<\/p>\n<p><a href=\"https:\/\/elanskis.com\/\" target=\"_blank\" rel=\"noopener\">Elan<\/a> showcased the power of heritage-driven innovation, while Lotte Denoo from <a href=\"https:\/\/www.clubbrugge.be\/\" target=\"_blank\" rel=\"noopener\">Club Brugge<\/a> presented an advanced loyalty ecosystem that builds a more connected fan community. Maher \u201cMark\u201d Labban from <a href=\"https:\/\/clios.com\/sports\" target=\"_blank\" rel=\"noopener\">Clio Sports<\/a> shared global creative trends, and former Olympic skier Ana Drev (<a href=\"https:\/\/snowmonkey.eu\/\" target=\"_blank\" rel=\"noopener\">Snow Monkey<\/a>) closed with a compelling entrepreneurial story.<\/p>\n<figure id=\"attachment_12785\" aria-describedby=\"caption-attachment-12785\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12785\" src=\"https:\/\/wpm.si\/wp-content\/uploads\/2025\/12\/0706_sporto_2025_251201_LV.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/wpm.si\/wp-content\/uploads\/2025\/12\/0706_sporto_2025_251201_LV.jpg 1200w, https:\/\/wpm.si\/wp-content\/uploads\/2025\/12\/0706_sporto_2025_251201_LV-600x400.jpg 600w, https:\/\/wpm.si\/wp-content\/uploads\/2025\/12\/0706_sporto_2025_251201_LV-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-12785\" class=\"wp-caption-text\">Photo by Luka Vovk \/ Sportida<\/figcaption><\/figure>\n<h2>What We Took Away<\/h2>\n<p>The conference gave us plenty of ideas we can put into practice immediately. It also sparked valuable conversations with people working at the intersection of sport, marketing, technology and media.<\/p>\n<p>Being there as a full group meant a lot. Each of our business units saw clear takeaways for their own direction:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>WPM<\/strong> strengthened its position as a partner that can support organisations across the entire digital spectrum, from strategy and development to content, production and long-term platform management.<\/li>\n<li><a href=\"https:\/\/planetnogomet.si\/\" target=\"_blank\" rel=\"noopener\"><strong>Planet nogomet<\/strong><\/a> gained fresh insight into how storytelling and data shape modern football media, reinforcing our mission to be the leading, most trusted football outlet in Slovenia.<\/li>\n<li><a href=\"https:\/\/ticklio.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Ticklio<\/strong> <\/a>identified opportunities in fan engagement, loyalty ecosystems and seamless event experiences, all areas where a ticketing platform can deliver real value to organisers and fans.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>How We\u2019re Bringing Ideas Back to WPM<\/h2>\n<p>The inspiration from SPORTO is already shaping our next steps. We are enhancing our service stack, expanding production capabilities and developing new formats that rely on strong <strong>video storytelling<\/strong> and <strong>editorial depth<\/strong>. This includes new work in <a href=\"https:\/\/wpm.si\/en\/photo-video-production\/wpm-video-production-from-podcasts-to-series-with-a-story\/\">video production<\/a> and <a href=\"https:\/\/wpm.si\/en\/digital-marketing\/podcast-production-at-wpm-from-idea-to-a-finished-show\/\">podcast development<\/a>.<\/p>\n<p>As a full-service digital agency, WPM can support the entire lifecycle of a project: platform development, UX design, maintenance, automated support, growth strategies and long-term operations through systems such as our <a href=\"https:\/\/wpm.si\/en\/maintenance-and-support\/website-maintenance-onboarding\/\">onboarding<\/a>, <a href=\"https:\/\/wpm.si\/en\/maintenance-and-support\/wordpress-maintenance-response-model\/\">support response model<\/a> and <a href=\"https:\/\/wpm.si\/en\/maintenance-and-support\/support-automation-wpm\/\">support automation<\/a>. Our <a href=\"https:\/\/wpm.si\/en\/wordpress-development\/wpm-support-financial-model-billing-packages-hour-transfers-and-cost-management\/\">transparent financial model<\/a> ensures this growth remains predictable and sustainable.<\/p>\n<figure id=\"attachment_12787\" aria-describedby=\"caption-attachment-12787\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12787\" src=\"https:\/\/wpm.si\/wp-content\/uploads\/2025\/12\/0182_sporto_2025_251201_LV.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/wpm.si\/wp-content\/uploads\/2025\/12\/0182_sporto_2025_251201_LV.jpg 1200w, https:\/\/wpm.si\/wp-content\/uploads\/2025\/12\/0182_sporto_2025_251201_LV-600x400.jpg 600w, https:\/\/wpm.si\/wp-content\/uploads\/2025\/12\/0182_sporto_2025_251201_LV-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-12787\" class=\"wp-caption-text\">Photo by Luka Vovk \/ Sportida<\/figcaption><\/figure>\n<h2>What\u2019s Next<\/h2>\n<p>SPORTO 2025 reaffirmed that we are building in the right direction. The sports world is rapidly moving toward <strong>digital-first media<\/strong>, <strong>data-driven decision-making<\/strong> and <strong>immersive fan experiences<\/strong>.<\/p>\n<p>Planet nogomet, Ticklio and WPM are each contributing to that future in distinct but connected ways: media, technology and full-stack digital support.<\/p>\n<p>If you\u2019re exploring a sports-related project \u2014 from content and media to ticketing, digital platforms or long-term support \u2014 <strong>WPM is ready to help<\/strong>.<br \/>Let\u2019s build something meaningful together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 1\u20132 December 2025, WPM Group \u2014 including Planet Nogomet and Ticklio \u2014 attended SPORTO 2025 in Portoro\u017e. The conference gave us fresh energy, new ideas for digital sports media, and clear confirmation that our strategic path is right.<\/p>\n","protected":false},"author":1,"featured_media":12772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-12774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development"],"_links":{"self":[{"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/posts\/12774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/comments?post=12774"}],"version-history":[{"count":9,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/posts\/12774\/revisions"}],"predecessor-version":[{"id":12794,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/posts\/12774\/revisions\/12794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/media\/12772"}],"wp:attachment":[{"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/media?parent=12774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/categories?post=12774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/tags?post=12774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}