{"id":12896,"date":"2025-12-17T11:31:42","date_gmt":"2025-12-17T11:31:42","guid":{"rendered":"https:\/\/wpm.si\/wordpress-development\/bizbox-project-pricing-page-redesign-for-a-better-user-experience-and-clearer-decision-making\/"},"modified":"2025-12-18T06:25:30","modified_gmt":"2025-12-18T06:25:30","slug":"bizbox-project-pricing-page-redesign-for-a-better-user-experience-and-clearer-decision-making","status":"publish","type":"post","link":"https:\/\/wpm.si\/en\/wordpress-development\/bizbox-project-pricing-page-redesign-for-a-better-user-experience-and-clearer-decision-making\/","title":{"rendered":"BizBox Project: Pricing Page Redesign for a Better User Experience and Clearer Decision-Making"},"content":{"rendered":"<p>Recently, the BizBox team, a leading provider of electronic business solutions, approached us for help with redesigning their online pricing page for the Croatian market.<br \/>\nThe existing pricing page was functional, but it needed a refresh to become more transparent, easier to compare, and\u2014most importantly\u2014optimized for fast decision-making by visitors.<\/p>\n<p>Their clear goal was to reach the level of clarity and usability offered by today\u2019s global SaaS players\u2014primarily by introducing a <strong>comparison table<\/strong> that allows visitors to instantly see what is included in each package at a glance.<\/p>\n<h2>What was the challenge?<\/h2>\n<p> The previous pricing page was built as a simple, static table in <strong>Elementor Pro<\/strong>, which over time began to show its limitations\u2014both visually and in terms of user experience. <\/p>\n<ul>\n<li><strong>Aesthetic challenges:<\/strong> alignment issues and inconsistent column heights across the four packages created visual imbalance and reduced the overall professional impression.<\/li>\n<li><strong>Lack of comparability:<\/strong> features were listed separately under each package, forcing users to manually compare options.<\/li>\n<li><strong>Unoptimized UX:<\/strong> while functional, the pricing page did not follow global best practices for quick and clear comparison commonly used by successful SaaS companies.<\/li>\n<\/ul>\n<h2>Our solution: WordPress, Elementor Pro, and functional comparison<\/h2>\n<p> At <a href=\"https:\/\/wpm.si\/en\/\"><strong>WPM<\/strong><\/a>, we approached the project with a clear strategy: combine the flexibility of WordPress and Elementor Pro with an improved user experience (UX) that directly supports the client\u2019s business goals. <\/p>\n<h3>1. Visual and functional consistency of columns<\/h3>\n<p> Proper alignment and equal height across all four pricing packages are essential for a professional look. We achieved this through precise optimization of Elementor Pro\u2019s grid system. <\/p>\n<ul>\n<li><strong>Equal package heights:<\/strong> all packages (Starter, EDI.Light, EDI.Pro, EDI.Enterprise) are visually aligned, regardless of minor differences in content.<\/li>\n<li><strong>Highlighting the \u201cFAVORITE\u201d package (EDI.Pro):<\/strong> a clearly marked visual ribbon directs users toward the most recommended option, directly impacting conversion rates.<\/li>\n<\/ul>\n<h3>2. Implementation of a comparison table<\/h3>\n<p> The core element of the redesign was the <strong>comparison table<\/strong>, positioned below the pricing packages. It enables a detailed breakdown of features such as marketing automation, generative AI capabilities, and available templates.<\/p>\n<p>The key advantage of the new approach is that visitors can quickly and clearly compare which package includes support for specific document types, EDI standards, or customized security requirements.<\/p>\n<p>Instead of long descriptions, users can simply scan the table and immediately see which features are included (<strong>\u2713<\/strong>) and which are not (<strong>\u2715<\/strong>). The result is faster and more confident decision-making.<\/p>\n<h3>3. Support for diverse content and business logic<\/h3>\n<p> The new pricing page is designed <strong>modularly<\/strong>, giving the BizBox team a high level of flexibility for future development and customization. <\/p>\n<ul>\n<li>Easy addition of special offers or market-specific adjustments.<\/li>\n<li>Clear emphasis on the number of sent documents as a key pricing factor.<\/li>\n<li>A solid structural foundation for future upgrades and new features.<\/li>\n<\/ul>\n<p>You can view the fully redesigned pricing page on the official BizBox website:<br \/>\n<strong><a href=\"https:\/\/www.bizbox.hr\/cjenik\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bizbox.hr\/cjenik\/<br \/>\n<\/a><\/strong><\/p>\n\n    <div id=\"comparison\">\n        <figure>\n            <div id=\"handle\"><\/div>\n            <div id=\"divisor\"><\/div>\n        <\/figure>\n        <input type=\"range\" min=\"0\" max=\"100\" value=\"50\" id=\"slider\" oninput=\"moveDivisor()\"> <\/div>\n<script>\n    var divisor = document.getElementById(\"divisor\")\n        , handle = document.getElementById(\"handle\")\n        , slider = document.getElementById(\"slider\");\n\n    function moveDivisor() {\n        handle.style.left = slider.value + \"%\";\n        divisor.style.width = slider.value + \"%\";\n    }\n    window.onload = function () {\n        moveDivisor();\n    };\n<\/script>\n<style>\n    #comparison {\n        width: 100%;\n        padding-bottom: 57%;\n        overflow: hidden;\n        position: relative;\n    }\n    \n    figure {\n        position: absolute;\n        background-image: url(https:\/\/wpm.si\/wp-content\/uploads\/2025\/12\/bizbox-nov-1.png);\n        background-size: cover;\n        font-size: 0;\n        width: 100%;\n        height: 100%;\n        margin: 0;\n    }\n    \n    #divisor {\n        background-image: url(https:\/\/wpm.si\/wp-content\/uploads\/2025\/12\/bizbox-star-1.png);\n        background-size: cover;\n        position: absolute;\n        width: 50%;\n        box-shadow: 0 5px 10px -2px rgba(0, 0, 0, 0.3);\n        bottom: 0;\n        height: 100%;\n    }\n    \n    #divisor::before,\n    #divisor::after {\n        content: \"\";\n        position: absolute;\n        right: -2px;\n        width: 4px;\n        height: calc(50% - 25px);\n        background: white;\n        z-index: 3;\n    }\n    \n    #divisor::before {\n        top: 0;\n        box-shadow: 0 -3px 8px 1px rgba(0, 0, 0, .3);\n    }\n    \n    #divisor::after {\n        bottom: 0;\n        box-shadow: 0 3px 8px 1px rgba(0, 0, 0, .3);\n    }\n    \n    #handle {\n        position: absolute;\n        height: 50px;\n        width: 50px;\n        top: 50%;\n        left: 50%;\n        transform: translateY(-50%) translateX(-50%);\n        z-index: 1;\n    }\n    \n    #handle::before,\n    #handle::after {\n        content: \"\";\n        width: 0;\n        height: 0;\n        border: 6px inset transparent;\n        position: absolute;\n        top: 50%;\n        margin-top: -6px;\n    }\n    \n    #handle::before {\n        border-right: 6px solid white;\n        left: 50%;\n        margin-left: -17px;\n    }\n    \n    #handle::after {\n        border-left: 6px solid white;\n        right: 50%;\n        margin-right: -17px;\n    }\n    \n    input[type=range] {\n        -webkit-appearance: none;\n        -moz-appearance: none;\n        position: absolute;\n        top: 50%;\n        left: -25px;\n        transform: translateY(-50%);\n        background-color: transparent;\n        width: calc(100% + 50px);\n        z-index: 2;\n    }\n    \n    input[type=range]:focus,\n    input[type=range]:active {\n        border: none;\n        outline: none;\n    }\n    \n    input[type=range]::-webkit-slider-thumb {\n        -webkit-appearance: none;\n        border: none;\n        height: 50px;\n        width: 50px;\n        border-radius: 50%;\n        background: transparent;\n        border: 4px solid white;\n        box-shadow: 0 0 8px 1px rgba(0, 0, 0, .3);\n    }\n    \n    input[type=range]::-moz-range-track {\n        -moz-appearance: none;\n        height: 15px;\n        width: 100%;\n        background-color: transparent;\n        position: relative;\n        outline: none;\n    }\n<\/style>\n<h2>Clarity, trust, and higher conversion rates<\/h2>\n<p> The new pricing page is not just visually improved\u2014it represents a <strong>significantly more effective sales tool<\/strong>. With a clear structure and logical comparison, BizBox now offers visitors an experience that supports fast and informed decisions.<\/p>\n<p>With this redesign, we enabled BizBox to achieve:<\/p>\n<ul>\n<li><strong>Faster decision-making:<\/strong> visitors can more easily understand differences between packages and choose the one that fits their needs.<\/li>\n<li><strong>Global market readiness:<\/strong> the layout can be easily adapted for the Slovenian and other international markets.<\/li>\n<li><strong>A professional appearance:<\/strong> the user experience aligns with the standards of leading global SaaS companies.<\/li>\n<\/ul>\n<h2>Do you also want a pricing page that sells?<\/h2>\n<p> If you\u2019re looking for a way to transform your website\u2014and key elements like your pricing page\u2014into an effective sales tool, you\u2019ve come to the right place.<\/p>\n<p><strong>Contact us<\/strong>, and we\u2019ll be happy to turn your business challenges into clear, thoughtful, and effective digital solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BizBox Pricing Page Redesign: How We Used WordPress and Elementor Pro to Create a Clear Comparison Table for Faster Decisions and Higher Conversions<\/p>\n","protected":false},"author":1,"featured_media":12884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,25],"tags":[],"class_list":["post-12896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-wordpress-development"],"_links":{"self":[{"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/posts\/12896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/comments?post=12896"}],"version-history":[{"count":2,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/posts\/12896\/revisions"}],"predecessor-version":[{"id":12898,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/posts\/12896\/revisions\/12898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/media\/12884"}],"wp:attachment":[{"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/media?parent=12896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/categories?post=12896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpm.si\/en\/wp-json\/wp\/v2\/tags?post=12896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}