{"id":13204,"date":"2026-01-30T10:28:44","date_gmt":"2026-01-30T10:28:44","guid":{"rendered":"https:\/\/wpm.si\/?p=13204"},"modified":"2026-02-06T10:52:19","modified_gmt":"2026-02-06T10:52:19","slug":"website-development-tree-structure-content-planning","status":"publish","type":"post","link":"https:\/\/wpm.si\/en\/wordpress-development\/website-development-tree-structure-content-planning\/","title":{"rendered":"Website development: Tree Structure and Content Planning"},"content":{"rendered":"

Once the initial meeting<\/a> is complete and the project goals are clearly defined, website development moves into a more concrete and structured phase. This is where ideas and discussions are translated into a clear website structure and meaningful content<\/strong>. At this stage, we focus on two closely connected elements: defining the website\u2019s tree structure<\/strong> and planning the content that will live within it<\/strong>.<\/p>\n

Defining the website tree structure, a key part of website development<\/h2>\n

The first step is defining the tree structure of the website<\/strong>. This structure represents the backbone of the site \u2014 a hierarchical overview of all pages and how they relate to each other. The objective is straightforward: users should always know where they are, where they can go next, and how to find what they need<\/strong>, while the structure simultaneously supports business goals.<\/p>\n

\"Website<\/p>\n

Existing website vs. new website<\/em><\/h3>\n

How we approach the tree structure depends on whether the project is a redesign or a completely new website. For redesign projects<\/strong>, we start by reviewing the existing website. We analyze what works, what doesn\u2019t, and where users may experience confusion or friction<\/strong>. This includes reviewing current pages, navigation, content grouping, and overall clarity. Based on this review, we decide which parts of the structure can stay, which should be simplified, and which need to be rethought. A redesign is not about copying the old site, but about improving clarity and fixing structural issues<\/strong>.<\/p>\n

For new websites<\/strong>, the tree structure is created entirely from scratch. Using insights from the initial meeting and workshop, we define the main sections, subpages, and content hierarchy<\/strong>. This helps prevent unnecessary pages and ensures the website remains focused, scalable, and purpose-driven<\/strong>.<\/p>\n

Planning website content<\/h2>\n

Once the tree structure is defined, the next step is planning the content that will populate each page<\/strong>. Structure without content is just a skeleton \u2014 content is what gives the website meaning. At this stage, we clearly define what content is needed, in what form, and who is responsible for preparing it<\/strong>. When we talk about content, we don\u2019t mean text alone. Content includes text, images, photography, video, animations, illustrations, icons, and other multimedia elements<\/strong> that support the message and guide users through the website. Multimedia content is not decoration. It plays an active role in communication<\/strong>, influences how users perceive the brand, and helps explain complex ideas faster and more clearly than text alone.<\/p>\n

Existing content vs. new content (text and multimedia)<\/em><\/h3>\n

In many cases, especially during redesigns, some content already exists. We review existing texts, images, videos, and other materials to determine what can be reused, updated, merged, or removed<\/strong>. This process often reveals outdated messaging, duplicated information, or media that no longer reflects the brand or its goals. This review includes written content as well as existing visual and multimedia assets<\/strong>. We assess whether photos and videos are still relevant, whether they support the message, and whether they meet quality, consistency, and technical standards.<\/p>\n

New pages or new goals usually require new content. This can include service descriptions, landing pages, blog content, case studies, conversion-focused copy, as well as new photography, video content, animations, or custom visual assets<\/strong>. At this stage, we define what new content is needed, what role it plays, and how it supports the overall structure<\/strong>.<\/p>\n

Who prepares the content?<\/em><\/h3>\n

Content preparation can take different forms, depending on the project and the client\u2019s preferences.<\/p>\n