Why email marketing?
A simple and affordable way to use email communication to reach your target audience, build brand awareness, promote your products or services and build customer relationships.
The main objective of email marketing
The main objectives of email marketing are: retaining potential customers, engaging existing customers, increasing sales and conversions, increasing website traffic and building brand loyalty.
Managing contact databases
The main objectives of email marketing are: retaining potential customers, engaging existing customers, increasing sales and conversions, increasing website traffic and building brand loyalty.
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FAQ
Email marketing is a digital marketing strategy that uses email to promote your company’s products or services. It is a very important tool to raise awareness among potential customers/clients about your new products or offers, and plays an important role in educating the target audience about your brand, especially in between purchases.
Email marketing is important because it enables businesses to reach their target audience directly, build customer relationships, promote products or services and drive conversions.
Increase sales, raise brand awareness, generate new contacts or “Leads” and increase consumer engagement and loyalty.
Typical areas that can be covered with email marketing automation:
- Order confirmation,
- delivery confirmation,
- birthday greetings,
- abandoned basket notification,
- welcome email,
- cross-sell and upsell sporočila.
Email marketing usually involves building an email recipient base, creating attractive and relevant content and sending emails to the entire recipient base via an email service provider.
Some of the benefits of email marketing include cost-effectiveness, potentially high ROI*, personalised communication, easy tracking and analytics, and the ability to reach a wide audience.
The *profitability depends on the quality of the content, the relevance of the content, the number of automated emails, the consistency, the segmentation of the contact base, etc.
You can build your email marketing base by offering relevant content and added value in exchange for people’s email addresses or contacts. You can acquire contacts through online sign-up forms on your website, by promoting your newsletter or mailing list, and through social media and existing customers.
An email service provider is a platform or software that allows businesses to manage and send email campaigns. It usually provides features such as email templates, list management, analytics and automation. At WPM, we are also a proud partner of Klaviyo, an email service provider.
To create effective email content, we advise you to focus on the content first. Create content that is personalised, relevant and offers valuable information to your target audience. It is extremely important that your emails contain compelling headlines, clear CTAs (call to action), attractive design, and are optimised for mobile devices, short, punchy and compelling.
The frequency with which you send marketing emails depends on your target audience and the type of content you deliver. It is best to find a balance that keeps your subscribers interested in your emails without overwhelming them.
To improve the deliverability of emails, it is advisable to maintain a clean and up-to-date database of your email contacts, avoid using words that trigger spam detection or overly promotional language. We can also use email authentication with DKIM, SPF and DMARC protocols, and monitor email metrics.
You can measure the success of your email campaigns by monitoring metrics such as open rates, clicks, conversions, bounces and unsubscribe rates. These metrics provide insights into the effectiveness of your emails.
Some email marketing best practices include getting permission before adding someone to your email list, personalising emails, segmenting your audience, testing different elements, providing an easy unsubscribe option and complying with email marketing legislation.