Grlica is a renowned Slovenian brand, official importer of top quality Milwaukee Tools and innovative Yarbo solutions. Their story started in a garage, but today they operate successfully in sales centres in Celje and Murska Sobota and are considered one of the key players on the market of professional tools and home appliances.
As a company renowned for its forward-thinking approach and wide range of quality products, they needed a modern online shop that would reflect their evolution and offer a superior customer experience.
For Grlica, we overhauled the entire IT architecture of the webshop and improved the user experience (UX) so that it is tailored to different user segments - from DIYers to larger corporate customers. With easier navigation, clearer product categorisation and a logical user journey design, we ensured that everyone can find what they need quickly and make a purchase easily.
We've designed the webshop according to the latest design guidelines, with a responsive design that works perfectly on all devices. The visual overhaul highlighted key products and offerings, while strengthening Grlica's brand awareness and reputation. Clean lines, thoughtful use of colour and emphasis on key information make for a pleasant and intuitive user experience.
For a smooth and fast user experience, we have implemented an advanced search function and dynamic filters that allow users to search quickly and accurately among more than a thousand products. We've also optimised page load speeds and ensured that content displays seamlessly on all devices - from smartphones to larger screens. The new Grlica online shop supports a fast, easy and efficient shopping journey.
The redesigned webshop is closely integrated with Grlica's internal systems for stock management, order management and customer support. This has ensured that all product, availability and order status information is up-to-date and synchronised in real time, allowing for a smooth business operation and an even better user experience.
