Recently, the BizBox team, a leading provider of electronic business solutions, approached us for help with redesigning their online pricing page for the Croatian market.
The existing pricing page was functional, but it needed a refresh to become more transparent, easier to compare, and—most importantly—optimized for fast decision-making by visitors.
Their clear goal was to reach the level of clarity and usability offered by today’s global SaaS players—primarily by introducing a comparison table that allows visitors to instantly see what is included in each package at a glance.
What was the challenge?
The previous pricing page was built as a simple, static table in Elementor Pro, which over time began to show its limitations—both visually and in terms of user experience.
- Aesthetic challenges: alignment issues and inconsistent column heights across the four packages created visual imbalance and reduced the overall professional impression.
- Lack of comparability: features were listed separately under each package, forcing users to manually compare options.
- Unoptimized UX: while functional, the pricing page did not follow global best practices for quick and clear comparison commonly used by successful SaaS companies.
Our solution: WordPress, Elementor Pro, and functional comparison
At WPM, we approached the project with a clear strategy: combine the flexibility of WordPress and Elementor Pro with an improved user experience (UX) that directly supports the client’s business goals.
1. Visual and functional consistency of columns
Proper alignment and equal height across all four pricing packages are essential for a professional look. We achieved this through precise optimization of Elementor Pro’s grid system.
- Equal package heights: all packages (Starter, EDI.Light, EDI.Pro, EDI.Enterprise) are visually aligned, regardless of minor differences in content.
- Highlighting the “FAVORITE” package (EDI.Pro): a clearly marked visual ribbon directs users toward the most recommended option, directly impacting conversion rates.
2. Implementation of a comparison table
The core element of the redesign was the comparison table, positioned below the pricing packages. It enables a detailed breakdown of features such as marketing automation, generative AI capabilities, and available templates.
The key advantage of the new approach is that visitors can quickly and clearly compare which package includes support for specific document types, EDI standards, or customized security requirements.
Instead of long descriptions, users can simply scan the table and immediately see which features are included (✓) and which are not (✕). The result is faster and more confident decision-making.
3. Support for diverse content and business logic
The new pricing page is designed modularly, giving the BizBox team a high level of flexibility for future development and customization.
- Easy addition of special offers or market-specific adjustments.
- Clear emphasis on the number of sent documents as a key pricing factor.
- A solid structural foundation for future upgrades and new features.
You can view the fully redesigned pricing page on the official BizBox website:
https://www.bizbox.hr/cjenik/
Clarity, trust, and higher conversion rates
The new pricing page is not just visually improved—it represents a significantly more effective sales tool. With a clear structure and logical comparison, BizBox now offers visitors an experience that supports fast and informed decisions.
With this redesign, we enabled BizBox to achieve:
- Faster decision-making: visitors can more easily understand differences between packages and choose the one that fits their needs.
- Global market readiness: the layout can be easily adapted for the Slovenian and other international markets.
- A professional appearance: the user experience aligns with the standards of leading global SaaS companies.
Do you also want a pricing page that sells?
If you’re looking for a way to transform your website—and key elements like your pricing page—into an effective sales tool, you’ve come to the right place.
Contact us, and we’ll be happy to turn your business challenges into clear, thoughtful, and effective digital solutions.
