AzureFilm

The redesign was created in collaboration with an external designer who delivered a modern, clean design, which we then developed entirely to measure. No ready-made templates and no compromises in execution. The website redesign took place between July and October 2026, spanning three months.

We focused above all on the mobile user experience, as most customers visit the store from their phones. Navigation, product cards, filters and the cart are all designed so that buying on a small screen is smooth and free of unnecessary steps.

We restructured the store and its navigation, creating clear shopping paths for the key product groups: filaments, Refill, Super Packs, 3D printers and printer bundles. Customers quickly find the right path, whether they’re buying their first printer or simply restocking materials.

At the heart of the new store is advanced filtering by material, effect, colour, level and type. In just a few clicks, a selection of more than 50 products narrows down to the right one, shortening the path to purchase and boosting conversion.

We migrated all existing content, products and blog posts to the new platform while carefully preserving their accumulated SEO value, so the redesign had no negative impact on search rankings.

We prepared the store to operate in 8 languages and aligned it with the B2B section for resellers, giving AzureFilm a solid foundation for further growth in international markets and wholesale.

We have been working with AzureFilm since 2023, when we redesigned their online store and set up a B2B system integrated with their ERP and Metakocka. Since then, we have taken care of regular maintenance and upgrades, which has given us a thorough understanding of their needs and their customers.

As the brand grew, the store needed to take the next step too. Alongside the redesign, we carried out technical and SEO optimisation, improved page load speed and integrated Google Analytics, Search Console and Tag Manager for precise tracking of traffic and sales performance. We look forward to what comes next, as together we keep pushing boundaries, just as AzureFilm does in the world of 3D printing.