Heka Food Supplements

Heka Food Supplements is a brand that sets high standards in the field of well-being with its dietary supplements. The brand needed a visual and digital refresh that would reflect its expertise, quality, and modern approach.

The client approached us with the challenge of a comprehensive identity redesign that would connect the physical product on the shelf with a premium user experience online and across social media.

New packaging visual identity

Modern UI/UX sales platform

New communication strategy

Client:

GlobalPharmacia Group d.o.o.

Comparison

Key Solutions and Services by WPM

Packaging and visual identity redesign: creating a new, modern identity that ensures consistency across all product formats.
Advanced e-commerce platform: building a new online store with an optimized user experience (UX) and international localization.
Social media management (Instagram Focus): a complete overhaul of the communication approach, now reflecting the brand’s global character and new "rebrand vibe".
Sales optimization: implementing tools to increase sales and improve organic visibility (SEO).

Gallery

Project

Our goal for this project was to create a visual leap that positions the brand as an authority in the world of dietary supplements, while also providing customers with the simplest possible journey from their first interaction on social media to making a purchase in-store.

The first step was transferring the brand values onto the physical products. We developed a new color palette and typography that feel clean and professional.

Information hierarchy: We redesigned the labels so that key details (ingredients, benefits) are immediately visible.
Adaptability: The new look was successfully applied across different formats – from bottles and pouches to "drops".
Technical refinement: We ensured everything was print-ready.

The online store became the digital extension of the new identity.

UI/UX design: We removed unnecessary clutter and focused on intuitive navigation across all devices.
Global reach: We implemented translations into 10 languages with localized content and currencies, drastically reducing purchase barriers for international customers.
Growth functionalities: Product pages were enhanced with upsell features and clear displays of certifications.

For HEKO, we completely transformed the way the brand communicates.

Communication shift: Content was adapted to better reflect the ambition of a global brand.
Visual consistency: Every post follows the new graphic identity, creating a consistent "rebrand vibe" that builds trust with followers.
Strategic alignment: Social channels now serve as the first step in the sales funnel, where aesthetic refinement meets informative value.

Gallery

Results and Impact

With the rebrand, Heka Food Supplements gained a cohesive identity that inspires trust and stands out in a competitive market. The new online store and refreshed Instagram communication are not only visually appealing but have also become powerful sales tools. By connecting the physical packaging, a thoughtful digital journey, and a strong social media presence, we enabled the client to confidently compete on the global stage.

Check out Heka’s new website: https://heka-supplements.com/

Comparison

Project

Our goal for this project was to create a visual leap that positions the brand as an authority in the world of dietary supplements, while also providing customers with the simplest possible journey from their first interaction on social media to making a purchase in-store.

New visual identity

The first step was transferring the brand values onto the physical products. We developed a new color palette and typography that feel clean and professional.

Information hierarchy: We redesigned the labels so that key details (ingredients, benefits) are immediately visible.
Adaptability: The new look was successfully applied across different formats – from bottles and pouches to "drops".
Technical refinement: We ensured everything was print-ready.

New webstore

The online store became the digital extension of the new identity.

UI/UX design: We removed unnecessary clutter and focused on intuitive navigation across all devices.
Global reach: We implemented translations into 10 languages with localized content and currencies, drastically reducing purchase barriers for international customers.
Growth functionalities: Product pages were enhanced with upsell features and clear displays of certifications.

Social Media

For Heka, we completely transformed the way the brand communicates.

Communication shift: Content was adapted to better reflect the ambition of a global brand.
Visual consistency: Every post follows the new graphic identity, creating a consistent "rebrand vibe" that builds trust with followers.
Strategic alignment: Social channels now serve as the first step in the sales funnel, where aesthetic refinement meets informative value.

Comparison

Results and Impact

With the rebrand, Heka Food Supplements gained a cohesive identity that inspires trust and stands out in a competitive market. The new online store and refreshed Instagram communication are not only visually appealing but have also become powerful sales tools. By connecting the physical packaging, a thoughtful digital journey, and a strong social media presence, we enabled the client to confidently compete on the global stage.

Check out Heka’s new website: https://heka-supplements.com/