Etiketa Magazin

We designed the site in the spirit of a modern digital fashion magazine that guides readers through the content without the look of a traditional news portal:

• Site structure: an analysis of the existing site, the brand's goals and its readers, followed by a proposed new structure (sitemap) with Fashion, Beauty, Lifestyle and Relationships sections and the Etiketa Moments, Etiketa Luxe and Etiketa Edit sub-brands.
• Wireframes and Figma prototype: wireframes of the key pages (homepage, category, article, landing pages) and an interactive prototype to confirm the layout and user journey before development began.
• Visual design: premium photography, plenty of white space, refined typography and minimalist navigation.
• Mobile-first: a focus on reading articles on a phone, including swipe navigation between sections.
• Dedicated spaces: Editor's Picks, a Work With Us page and individual landing pages for each sub-brand.

We built the site on WordPress using the Kadence theme, which we extended with custom development (front-end and back-end). The architecture is modular, and the editorial team manages all content independently:

• Modular building blocks: the hero story, Editor's Picks, Trending, sections, Moments, Luxe, Edit and newsletter are standalone, reusable blocks.
• Multi-format content: video, podcasts, galleries, embedded posts from Instagram, YouTube and Spotify, CTA buttons and related articles.
• Etiketa Moments: an overview of upcoming events, registration forms with automatic confirmations, photo galleries from past events, video highlights, and showcases of partners and community projects.
• Etiketa Luxe: a content hub covering luxury travel, hotels, wellness, gastronomy and cars.
• Etiketa Edit: monthly inspiration with downloadable wallpapers for phone, tablet and desktop, a monthly horoscope, beauty and fashion picks, the trend of the month and the editors' wishlist. The editorial team refreshes the content every month on their own, without help from a developer.
• User roles: editor, author and administrator with restricted permissions.

As a media outlet with an extensive archive, we paid particular attention to preserving SEO value and loading speed:

• Archive migration: around 1,000 articles with text, photos, categories, tags and authors, organised into the new section structure.
• Preserving SEO value: 301 redirects for old URLs, retained metadata and a quality check on a sample of articles after migration.
• SEO optimisation: the RankMath PRO plugin, configured for media portals (SEO-friendly URL structure, article schema markup, Open Graph, XML sitemap and Google Discover settings).
• Speed optimisation: the WP Rocket plugin (caching, automatic WebP image conversion, lazy loading) and CDN readiness.
• Target: Google PageSpeed scores of 90+ on mobile and 95+ on desktop.

We completed the project with integrations for measurement and email tools, security, testing and a controlled launch:

• Analytics: Google Analytics 4, Google Search Console, Google Tag Manager, Meta Pixel and LinkedIn Insight Tag.
• GDPR and ZVOP-2 compliance: cookie management with Real Cookie Banner, terms and conditions, a privacy policy and consent for embedded content.
• Newsletter: Mailchimp or Brevo integration with double opt-in, a welcome email and automatic notifications for the contact form, the Work With Us page and event registrations.
• Security: SSL, security headers, Wordfence and spam protection.
• Testing and launch: testing of forms, navigation and display across devices and browsers, followed by a controlled launch on 20 October 2026 with 301 redirects activated and the XML sitemap submitted to Google Search Console.
• Training and support: a workshop and video tutorials for the editorial team, one year of hosting and regular follow-up meetings.