Most website projects run into a legal question sooner or later. Cookie banners, privacy policies, consent, terms of use, accessibility requirements, data processing agreements. The questions usually arrive late, often just before launch, and they’re rarely the kind of thing anyone wants to answer with a quick internet search.

At WPM, the legal side of our projects is covered by Jaša Blažič, who brings a legal background to our team. That’s unusual for a digital agency, and it’s one of the quieter reasons our clients sleep better.

Why a Developer Should Not Be Guessing About the Law

Every agency has been in this conversation. A client asks whether their cookie banner is set up correctly, whether they need consent for a particular tracking script, or what has to be written in their privacy policy. The honest answer from most agencies is a version of “we think so, but check with your legal advisor.”

That answer isn’t wrong. It just leaves the client with a problem they now have to solve somewhere else, usually under time pressure, and often with someone who doesn’t understand how the website actually works.

The gap between the technical side and the legal side is where most compliance problems live. A privacy policy that describes tools the site doesn’t use. A cookie banner that looks compliant but fires scripts before anyone clicks. A form that collects more data than the notice below it mentions.

Having Both Sides in the Same Room

Because Jaša works alongside our developers, marketers and designers every day, those two sides talk to each other early instead of at the end. In practice, that means questions like these get handled while they’re still cheap to fix:

• What a cookie banner actually needs to do, and what needs to happen before consent is given
• How personal data moves through a site, from contact forms to analytics to a CRM or newsletter tool
• What belongs in a privacy policy and terms, and what needs updating when the site changes
• What agreements are needed between a client, an agency and the tools involved in running a website
• How accessibility requirements affect design and development decisions
• What e-commerce rules mean for an online store, from required information to how orders and returns are handled

None of this replaces a client’s own legal advisor, and we always say so. But it does mean the technical implementation is built with the legal side in view, instead of being patched afterwards.

Regulations Keep Moving, and Websites Have To Follow

The rules around digital business have changed more in the last few years than in the decade before, and the pace isn’t slowing down. Privacy, consent, accessibility, consumer protection, AI. Each new requirement eventually lands on somebody’s website.

That’s a real problem for a site that was built once and left alone. It’s a much smaller problem for a site under active maintenance, where changes can be planned and rolled out as part of ongoing work rather than as an emergency project.

Compliance is not a one-off task. It’s a state you maintain, in the same way you maintain security and performance.

What This Means for Our Clients

If you’re a client of ours and a regulatory question comes up, you have somewhere to take it. Sometimes the answer is a quick clarification. Sometimes it’s a review of how your site handles data, followed by a list of concrete changes. Sometimes it’s an honest “this one needs your own legal advisor, and here’s exactly what to ask them.”

In every case, you’re not left figuring out on your own how a legal requirement translates into a technical change on your website.

If you want to be sure your website is on solid ground, that’s a conversation worth having before someone else raises the question.

One Partner, Fewer Gaps

This is part of a bigger idea about how we work. Development, design, marketing, production, support and the legal perspective sit under one roof, which means fewer handovers, fewer things falling between providers, and fewer surprises when a project reaches the finish line.

Our clients came to us for websites. What keeps them with us is knowing that when something new comes up, technical or otherwise, there’s someone here who can help them think it through.

Looking Ahead

Regulation will keep evolving, and so will the websites we look after. We’d rather stay ahead of that than react to it.

If you have a question about where your website stands, or you’d like us to take a look, get in touch. We’ll tell you what we see, and what we’d do about it.