From May 5–7, 2026, Vitafoods Europe takes place at Fira Barcelona Gran Via, bringing together key players from the global nutraceutical industry. As with most large-scale events today, digital presence plays an important role even before the event begins. In the weeks leading up to the event, we supported Global Pharmacia Group, a long-term partner, with a set of digital assets designed to make pre-event communication clearer and more structured.

Setting Up a Clear Pre-Event Presence

The focus was on creating a simple, connected system of touchpoints. This included a series of short video assets used across channels, along with custom email signatures to ensure consistency in day-to-day communication leading up to the event. While these elements are relatively small on their own, together they help create a more recognizable and cohesive presence during a period when outreach activity is typically at its peak.

A More Functional Product Presentation

A key part of the work was refining how products are presented online. Instead of relying on static formats, the updated product page introduces a more dynamic structure that allows users to navigate content based on their needs. This includes filtering, clearer categorization, and expandable product information, features that reduce the time needed to find relevant information and better reflect how decisions are typically made in a B2B environment.

On-Site in Barcelona

The digital setup is only one part of the picture. Our team will also be present at Vitafoods Europe, providing on-site media coverage and documenting key moments from the event. Global Pharmacia Group will be exhibiting at Hall 4 Stand #4G5, as shared in their announcement.

If you’re attending, feel free to reach out. Otherwise, we’ll be sharing selected highlights from Barcelona.